Live Chat ROI Calculator

Estimate how much revenue and savings live chat can bring to your business. No email required - just slide and see.

Quick presets:

Your Numbers

50,000
2.5%
$75
500
$12

Now

Conversions / mo

1,250

Revenue / mo

$93,750

Support cost / mo

$6,000

With Live Chat

Conversions / mo

1,500 +250

Revenue / mo

$112,500 +$18,750

Support cost / mo

$4,200 -$1,800

Estimated Annual Impact

Revenue uplift

$225,000

/ year

Support savings

$21,600

/ year

Total benefit

$246,600

/ year

Why live chat matters for your bottom line

Most businesses lose potential customers at the exact moment they're ready to buy. A visitor lands on your pricing page, has a quick question about a feature, and leaves because there's no one to ask. That's revenue walking out the door.

Live chat solves this by putting a real conversation where it matters most. It's not about being available 24/7 or replacing your support team with a bot. It's about catching the people who are already interested and helping them take the next step.

The numbers back this up. Visitors who use live chat are significantly more likely to convert, and the conversations tend to be shorter and cheaper than phone calls or email threads. That's the dual benefit this calculator models: you make more money and spend less on support.

The math behind the calculator

Here are the exact formulas we use. No black boxes.

Annual Revenue Uplift

Revenue Uplift=V×R100⏟current conversions×L×D×12\text{Revenue Uplift} = \underbrace{V \times \frac{R}{100}}_{\text{current conversions}} \times L \times D \times 12

V = monthly visitors, R = conversion rate (%), L = conversion lift (20%), D = avg deal value

Annual Support Savings

Support Savings=T×C×S×12\text{Support Savings} = T \times C \times S \times 12

T = monthly tickets, C = cost per ticket, S = cost reduction (30%)

Total Annual Benefit

Total Benefit=Revenue Uplift+Support Savings\boxed{\text{Total Benefit} = \text{Revenue Uplift} + \text{Support Savings}}

Frequently asked questions

Live chat ROI measures the return you get from adding live chat to your website. It includes two parts: the extra revenue from converting more visitors into customers (because people who chat are more likely to buy), and the money you save on support by resolving issues faster through chat instead of phone or email.
It gives you a reasonable ballpark, not a guarantee. We use conservative benchmarks - a 20% conversion lift and 30% support cost reduction - both backed by industry research. Your actual numbers will depend on things like how fast your team responds, how well your chat is set up, and what you're selling. Think of it as a starting point for building a business case.
When someone is on your website considering a purchase, they often have a question that's blocking them. Live chat removes that friction in real time. Instead of leaving to send an email (and probably forgetting about it), they get an answer in seconds and keep moving toward checkout. Studies consistently show that visitors who engage in chat are 3-5x more likely to convert.
A phone agent handles one call at a time. A chat agent can handle 3-5 conversations simultaneously. That alone cuts your cost per interaction significantly. On top of that, chat conversations tend to resolve faster than email threads, and you can use canned responses for common questions. Many teams also pair live chat with a chatbot to handle simple requests automatically.
The 20% conversion lift is a conservative mid-range figure. Forrester Research found that live chat can increase conversions by 10-40% depending on implementation. The 30% support cost reduction comes from HubSpot and Zendesk benchmarks on chat agent efficiency versus phone and email. We deliberately picked the lower end of these ranges so the calculator doesn't oversell the impact.
Usually, yes. Even with modest traffic, the conversion lift can pay for a chat tool many times over. A site with 5,000 monthly visitors and a 3% conversion rate selling $500 services could see an extra $18,000 in annual revenue from a 20% conversion lift. Most live chat tools cost a fraction of that. Use the calculator above with your own numbers to see the math for your situation.

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